20 Conversion Optimization Tips to Zoom Beyond Your Competitors

Conversion Optimization (CRO) is one of the most powerful things you can do as a marketer. I mean, driving traffic to a website is important traffic you design for an audience of crickets). But without a superficial understanding of conversion optimization - including research, data-driven assumptions, a / b testing, and analytical capabilities - you risk making decisions for your website traffic . CRO can give your marketing team ideas on what you can do best to convert visitors into prospects or customers, and help you discover which experiences are really best with A / B testing. many marketing disciplines, optimization of conversion is constantly misunderstood . It's good not to test the colors of the buttons, and it's not to prove to your colleagues that you're right. Over the years, I've learned a lot about how to use CROs, and below, I've put together 20 conversion optimization tips to help you do it right. Tip for Optimizing Conversions 1: Find out how to properly run an A / B test Running an A / B test (an online controlled experiment) is one of the fundamental practices of conversion optimization. It may seem easy to test two or more variants of a page to determine which one works best because of the increased simplification of the test software. However, it is still a methodology that uses statistical inference to decide which variant is best for your audience. Image source There are many nuances in which we could enter here - Bayesian versus frequentistic statistics, comparative, comparative, and so on. - but for simplicity, here are some test rules that should help you overcome the most common test errors : Still determine a sample size in advance and wait until the end of your test to examine the "statistical significance". You can use one of the many online sample size calculators to determine yours. Run your test for several complete cycles (usually weekly cycles). A normal experience may take three to four weeks before you call your result. Choose an overall evaluation criterion (or northern star metric) that you will use to determine the success of an experiment. We will talk more about it in trick 4. Before launching the experiment, clearly write your hypothesis (here is a good article on writing a true hypothesis) and how you plan to continue the experiment. whether he wins or loses. Make sure your…

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23 Simple Email Marketing Tips to Improve Your Open Rates and Clicks

Practicing good incoming marketing means sending e-mails to people who wish to hear from you. But often your e-mails get lost in your customers' inbox. their spam folder. And then, when someone actually opens your email, he does not click. "Oh, I can not win." Do not worry, I have the back. Here are 23 great tips for growing small businesses, but anyone can embrace to improve the open rates, clickthrough rates, and lead generation potential of their email. Do not buy email addresses. Comply with CAN-SPAM rules. Make sure your registration process is GDPR compliant. Send new contacts by e-mail within 24 hours. Write clear and clickable object lines. Keep your emails concise. Include a call-to-action button by e-mail. 19659008] Add alt text to your CTA image. Hypertext link images of your e-mails. Include notable text links. Place at least one clickable element above the fold. Avoid images in the background. Add social share buttons. Simplify sharing with rea Optimize your email for mobile users. Preview and test your emails before sending them. 19659008] Do not be afraid to "clean up" your contact list. Monitor the performance of each email. 1. Do not buy e-mail addresses. I know what you think: at the very beginning of an email marketing newsletter, you want to do everything you need to launch the campaign and draw attention to your business. I understood. Whatever options you see online, you should resist the urge to buy a mailing list. There are many ways to buy a mailing list, but none will really help your campaign. Why? Since the owners of these e-mail addresses have not explicitly agreed to receive content from you, they do not know how interested they are - or even if they meet your expectations. A mailing list purchased is also in violation of the GDPR (we'll talk more about it in a minute). The purchase of mailing lists is always a bad idea. Get more reasons in this blog post. 2. Comply with CAN-SPAM rules. CAN-SPAM ( C at the origin of the Ssault of N - S olicited P ] A nd M is a law that was passed in 2003. Essentially, this law establishes the rules applicable to commercial e-mail and commercial messages.The recipients have the right to ask a company no longer sending them by email and describing the penalties for those who break the law. To…

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How to work from home: 20 tips from successful people

Working from home is great ... until the cat starts your computer. And your neighbor, whom you can only assume is building a time machine, starts lighting all kinds of power tools and noisy machinery across the street. our respective companies allow us. But what environment really allows us to be more productive: the home office or the office ? In the office your colleagues often represent the biggest threat to prevent you from doing real one-to-one work. They walk past your desk, engage you in conversation and invite you to lunch. The benefits of a workplace are certainly interesting, but they can become a challenge if you are easily distracted. At the home office, however, I find it easy for to become your worst enemy. Because when you are not surrounded by colleagues, you are free to drop those inhibitions. In the home office, no one is watching. You do not necessarily feel the same pressure from your peers or the common obligation to get things done. (Also: You do not have to wear pants.) Below, I've compiled a bunch of homework tips and tricks from some of my co-workers. How to work at home: 20 tips for telecommuters 1. Start early. When working in an office, your morning commute can help you wake up and feel ready to work in the office. At home, however, the transition from your pillow to your computer can be much more discordant. Believe it or not, an effective way to work from home is to immerse yourself in your to-do list when you wake up. The mere fact of having a project started in the early morning can be the key to progressing gradually throughout the day. Otherwise, you will extend the breakfast and let your motivation dissipate. "When I work from home, I wake up, I get a coffee and I start working immediately - much earlier than planned - I only start preparing breakfast once I'm done. I hit a wall or I need a break.I am a morning person and I find that I can do a ton early in the morning, so it works fine for me. Lindsay Kolowich 2. You claim that goes to the office. The mental association that you establish between work and an office can make you more productive and it does not work. There is no reason to lose that feeling of telecommuting.…

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16 affordable and affordable music marketing tips

If Conor, 15, had curly hair on his eyes and a menacing threat t-shirt on his back, he would argue that marketing is not punk rock. And he may be right. If there is a deep cut of Dead Kennedys on long tail keywords I have not yet had the pleasure of hearing it. this perspective is naive. The music industry is extremely competitive and good marketing is essential for anyone who wants to make his art a successful career. After all, artists can expect to earn about 70% of the coin per coin on Apple Music, and a little over half on Spotify. A song with a million streams will bring you well under $ 10,000. In addition, tours are expensive. As such, we have taken the time to create an accessible music marketing guide to help you reach as many 15-year-olds as you can. started! # 1. Keep it old school. Of course, we may live in the digital age. Streaming platforms are dominant and CDs are only useful to anthropologists. But there will always be music lovers who appreciate everything that is vintage. In addition, over the past 12 years, annual sales of LPs in the United States have increased 15-fold! Go to record stores and advertise for your group - posters, stickers, buttons, etc. used if they are ready to play your last music. I was in a record store when I first heard the Australian band King Gizzard and Wizard Lizard, and I have been a big fan since! # 2. Get on Social Media ... Americans spend about 24 hours a week on the Internet. 33% of this time online is devoted to social media. This is apparent from one hour per day of social media consumption. Is social media an important part of your strategy? Radiohead In Rainbows Is it criminally neglected because people think it's hard to say Kid A is their favorite album? Twitter is an excellent platform for promoting music in a casual way. Check out this tweet from Car Seat Headrest, released the day the band's last album was removed: Facebook is great for organizing and promoting upcoming shows. Every month, hundreds of millions of consumers use Facebook events to find activities in their cities and neighborhoods. In fact, Facebook Local, a stand-alone application, is designed to direct users to nearby events based on their location. And, as of…

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