essential resources and tools for independent authors

essential resources and tools for authors   Freelance writing is an exciting and interesting job. , helping to communicate their ideas effectively in writing. This leads to greater audience engagement, better online visibility, better return on investment, and so on. However, your career as a freelance writer If you are not looking for article ideas for clients, you will probably write content for them. Similarly, you may be looking for the Internet for the best images to accompany your blog post or to create an infographic for your next guest post idea. The truth is that if you do not pay attention, you risk getting lost quickly because of these many tasks. [19659009] Why You Do not To have a productive and fun career as a freelance writer, you need some resources. With them, you'll be able to create engaging content on a consistent basis, contact more clients for work and create great images for your publications. That's not all. You will be able to focus on what matters at a given moment, managing your customers. Think about it: What would you prefer? Running daily on social media to promote your services or plan Spend hours on the internet to get the next title of your blog or be able to do it in minutes with the help of some tools? Endless on the Internet for the e-mail addresses of the prospects you want to target or have them click a button when you use certain resources? The truth is: In all these cases, you would prefer the second to the previous one. resources you need as a freelance writer As a freelance writer, you are a small business owner. The resources you use in this case should reflect your type of business. Impressive resources that greatly help you improve your art, books that help you in your business, and blogs that update. Similarly, tools that help boost your productivity, make image design a pleasant task and facilitate the search process for you. And many more. One thing is for sure, with these resources and these practical tools, your freelance copywriting company always stays the same. Wow your customers at all times As a freelance writer, your most important asset is your writing skills. But if you do not, you risk losing them for the next available freelance writer And if I tell you, there are resources that will allow…

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How to increase return on investment by

This article is talk  about the following: _Conversion optimization tools _ Interpreting the data to make it relevant for growth _The cost of the tool compared to its potential _The Value of Converted Visitors Conversion optimization tools However, CRO tools are more expensive than many other marketing tools (as you will see in this article soon). And there are so many. But in the end, it's not these tools that matter, but what they do for your business. And what they do depends largely on how you use them. In this article, I'll show you strategies for getting the most out of your conversion optimization tools. 1. Interpreting the data to make it relevant for growth We've all been there; look at the analytics and a bunch of graphics and numbers, trying to make sense of it all on your screen. You know, you may be wondering why this thermal map - for example - shows that the budget field becomes much more important than the Buy (or Send) button on a page of my site ... Of course, this could be simply because more people are seeing budget options and realize that it does not suit them. . But how do we ensure that we correctly interpret the information and data provided by the ORC tools ? The conversion tools we all know, such as Hotjar, Mailchimp, Kissmetrics and Google Analytics, tell you how conversions happen and do not happen on your site and in your business, which is obviously very useful. But what they do not do is interpret the data they provide; Andrew Stephen, Vice Dean of the University of Oxford, acknowledges in a Forbes article that the interpretation of data by marketers is not always accurate: The machine learning and artificial intelligence analysis systems are still subject to bias and could be misleading. How to go from data acquisition to the interpretation of sound data? These three tips will help you: Tip 1: Limit Real Conversion Measurements It is critical to accurately determine conversion metrics and KPIs to optimize your use of conversion tools. Or as Study.com says: "There are two problems with data interpretation.  You must focus on what you are looking for. " What measures do you call Key Performance Indicators (KPIs) for conversions in your enterprise? Free trial registrations? Orders completed? Leads generated? Calls? Average value of the order? You want to pay…

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13 of the best SEO tools for auditing and monitoring the website's performance

There is nothing like a sudden update of the Google algorithm to let marketers feel both confused and anxious. It seems like they're waiting for you to get all your ducks back and you release an update that makes your efforts instantly obsolete. Of course, they are rather open to the fact that they do it for everyone. good - every algorithm adjustment brings us closer to a more relevant search result after all. However, keeps the secret about how Google evaluates a website and determines which sites to display for which search queries. That said, there are a number of tools, some free. , some paid - that help you look at your own site as Google sees it. These tools are essential for your organic search strategy as they allow you to focus on the elements of your site that Google deems important. In this article, we will review 10 tools of this type that will help you perform a site analysis as a marketer ... and a Google bot! SEO Monitoring Tools 19659007] Ahrefs HubSpot Website Grader Check My Links BuzzStream Moz's Pro-Report Woorank SEMrush [19659007] SEO Spider SEO SEO Tool Remove & # 39; em SEO Varvy SEO Tool 1. Google Webmaster Tools Cost: Free Purpose: Website Analysis The best way to understand how Google sees your site is to ask Google. Google's Webmaster Tools is an innovative resource that explains the basics of Google Search. For example, the Google tool like Google allows you to view a particular URL as Google detects it. The information returned can help you edit the page in question for better results and can even help you isolate problematic code when you think your site has been hacked. Image via Moz This is extremely useful if you are looking to identify "crawlability" factors, such as the duplicate content and redirects that could influence your SEO performance. 7. The UpCity SEO Report Cost: Free Purpose: Voice Sharing The SEO Report by UpCity allows you to analyze your website to determine how it compares to your competitors. In exchange for your details, SEO Report Card will provide you with a report covering the elements following: Rank analysis. An overview of the location of your website on Google, Yahoo! and Bing. Your ranking is based on the main keyword you select when entering information to generate the report. Creating links. A detailed account…

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Ranking of the 6 most accurate keyword research tools

Posted by Jeff_Baker In January 2018, Brafton launched a massive organic keyword targeting campaign, over 90,000 words of published blog content. Did it work? Well, yes. We have doubled the total number of keywords we are classifying in less than six months. Using our advanced keyword research and topic writing process released earlier this year, we also increased our organic traffic by 45% and the number of keywords ranked among the top ten results by 130%. But we have a lot more than just traffic. From planning to performance and performance monitoring, we meticulously recorded every aspect of the project. I'm talking about the number of blog words, MarketMuse performance scores, SEO scores on the page, days indexed on Google. You call him, we registered him. As a by-product of this survey, we were able to establish juicy correlations between our target keyword rankings and variables that could affect and predict these rankings. But specifically for this piece ... To what extent can keyword search tools predict where you are going to rank. A bit of history We created a list of keywords that we wanted to target in blogs based on optimal combinations of search volume, organic difficulty scores, clutter SERP and research intent. We then wrote a blog article targeting each individual keyword. We have planned for each new blog content to rank the target keyword by itself. With our list of keywords in hand, my colleague and I manually created content notes explaining how we would like each blog article to be written to maximize the chances of ranking for the target keyword. Here is an example of a typical brief we would give to a writer: This image is linked to an example of content that Brafton delivers to authors. Between mid-January and the end of May, we ended up writing 55 blog posts, each targeting 55 unique keywords. 50 of these articles were ranked among the top 100 Google results. We then stopped and took a snapshot of the ranking position of each URL for its target keyword and the corresponding organic difficulty scores of Moz, SEMrush, Ahrefs, SpyFu and KW Finder. We also took the PPC competition scores from the Keyword Planner Tool. Our intention was to establish statistical correlations between our keyword ranking and the organic difficulty score of each tool. With this data, we were able to determine how accurately each tool…

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