Instagram co-founders Step Down, Vertical Video is gaining momentum, Facebook is launching Stories Ads, and more!

Looking to keep up to date with the latest social media news, but you have little time? We have you covered! This week (episode 114), we discuss all this and many other things: The co-founders of Instagram leave their post on Facebook, causing a shock in the sector. We cover what this critical change means for the social giant. Vertical video is gaining momentum and the time has come for companies to engage in this trend. Vertical video is quickly becoming the preferred method of consuming online content. Facebook launches a new powerful advertising format - Stories Ads. Stories are a great way to reach your customers on social media and this ad format is an exciting opportunity for businesses around the world. Facebook will now allow Facebook pages to join groups as a page. This exciting announcement offers businesses a new way to connect to their Facebook community in 2018 and beyond. Join more than 20,000 weekly listeners for the Buffer podcast Latest news on social media marketing, updates, stories, thoughts and recommendations. Let's take a closer look! Kevin Systrom and Mike Krieger, co-founders of Instagram. Photo: Instagram Press Instagram co-founders quit, vertical video is gaining ground, Facebook is launching Stories stories, and more! [complete podcast transcript] What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Part I: The co-founders of Instagram resign their positions on Facebook Part II: Vertical video is gaining popularity and popularity among brands. Part III: Facebook launches the powerful new format of Stories Ads for Pages . Part IV: Facebook will now allow Pages to join Facebook groups Hailley : Hello everyone! I'm Hailley Griffis and here's The Science of Social Media, a Buffer podcast. Your weekly sandbox for stories on social networks, ideas, experiences and learnings. Brian : Welcome to episode 114, I'm calling Brian Peters and this week we are analyzing what is probably the biggest social media outlet. history of the year. The co-founders of Instagram are resigning and we have a glimpse of the future of the social giant. Hailley : We also examine vertical video and its evolution. on social networks (in terms of use and efficiency). Plus, two important Facebook ads, including Stories ads and groups, and more. Brian : As always, welcome to the show. Part I: The co-founders of Instagram leave Facebook Hailley : I guess there's no better…

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The ultimate video marketing guide

Brands need a video marketing strategy - this idea is not new. What has changed is the importance of the video on to each platform and channel . This is no longer just a part of your overall marketing plan. It's at the center of your advocacy and campaigning efforts, especially your social strategy. Video has absolutely dominated social life. According to a recent HubSpot Research report, four of the top six channels that global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be in all video in less than five years. Why is it important? Well, if you do not create a video, you're probably late. But do not worry. For most videos, the simpler and rawer content is, the more the content seems authentic ... and that's what really matters to your audience. Better yet, video production is more profitable than ever - you can shoot in high quality, 4K video with your smartphone. So video is cheaper and easier than ever. However, between shooting equipment and lighting and editing software, the subject of video marketing can still seem complicated. That's why we compiled this guide. Continue reading everything you need to know about video marketing or use the links below to access a specific section. Why focus on video marketing in 2018? The year 2016 was marked by the growing popularity of video as a content marketing format. 2017 saw the video at the top of your list of marketing tactics. What did 2018 see? In short, 2018 has turned the video of a singular marketing tactic into a complete business strategy. Video as a tactic was probably centralized with your creative team as a personalized awareness game focused on expensive production and Video as a strategy is the opposite. It is produced by all teams in a conversational, actionable and measurable way. Video as a strategy is the future. According to a HubSpot Research report, more than 50% of consumers want to see branded videos ... more than any other type of content. The video is not limited to entertainment, too. The video on landing pages can increase conversion rates by 80%, and the mere mention of the word "video" in the subject line of your email increases opening rates by 19%. 90% of customers also say that videos help them make purchasing decisions. But video has…

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How to create a perfect testimonial video

Nothing can be more convincing than a testimonial video. I know, you already have stories on your website, but here's bad news: it's not enough. Reading cold and distant texts is certainly not as attractive as watching and listening to your enthusiastic customers. Audiovisual images bring a lot more confidence to what they say, and that will surely close more sales for your business. In fact, 85% of consumers rely as much on online reviews as on personal recommendations. Testimonial videos may be more interesting than those written by your company or any other video you have created in the past. In fact, including video content on a landing page can increase conversion rates up to 86%. Testimonial videos are perfect for the decision phase of the buyer's journey, when potential customers are aware of their problem and want to solve it, and look for information that will help them decide. An effective testimonial video propels your prospects into your sales funnel. But let's start by clarifying what we are talking about. What's a testimonial video? Basically, this video will showcase your satisfied customers who will be talking in front of the camera about their initial difficulties and how your product / service helped them solve this problem. It should include this information: Logo of your company. Name and position of your client. Painful points of your client. Why he chose your product How your Your contact can also give you statistics on the objectives achieved with your product. After watching your testimonial video, viewers should have tasted a sincere and sincere opinion of someone who had the same problem and who could succeed through your product. This will definitely generate the love and trust of the brand. Let's look at a good example to know what it should look like: Great, right? However, how can you create a perfect testimonial video? Find out how by following this guide step by step. Take 1: Take a few questions for your client. The first step is to think about the questions you will ask your clients / interviewees. Send this guideline in advance so that they know what to expect. For relevant answers, consider including these questions: What was the problem you wanted to solve? What made you consider this product? Is there any obstacle that could have prevented you from buying this product? Have you been reluctant? (This question may…

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Everything you need to know about Instagram engagement, YouTube launches vertical video, 3 great reasons why Influence Campaigns fail, and more!

Is your company prepared for the future of social media? The social media industry is changing so quickly that it can be difficult to track all the different ads and platform updates from your favorite networks such as Facebook, Instagram, Twitter and LinkedIn. That's why we created News Episodes on The Science of Social Media where Hailley and I discuss the most important topics that your business needs to know every week. This week on Social Media Science, we discuss a brand new engagement study on Instagram including everything you need to know about user interaction with the content. Platform. We also discuss the implications of vertical video on social media and three reasons why failed marketing campaigns of influence . ] How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS What you will learn in this episode What follows is a slightly modified transcript of the conversation between Hailley Griffis and Brian Peters. Running out of time? No problem! Here are four points to remember: Instagram Stories reaches 400 million daily users and brands flock to the platform at an impressive pace YouTube now supports vertical video, which has implications huge for social media depends on the trust of the brand in the influencer and the willingness to remain engaged in the campaign The Academy is the "top post of the week" of this week with his viral Tweet episode How to gain popularity on Instagram: 10 proven tactics to develop customer and engagement - Stamp 752 626 Facebook Ads Analyzed, a case study on the growth of e-commerce, new social media tools and more! - Buffer Instagram Engagement: All You Need to Know [Exclusive Stats] - socialbakers YouTube Web Site Now Supports Vertical Videos - The Verge 10 Common Reasons Why Influential Marketing Campaigns Fail - SocialMediaToday your favorite movie in five words - The Academy Twitter All you need to know about engagement on Instagram, YouTube launches vertical video, 3 big reasons why campaigns influence fail, and more! [complete podcast transcript] Part I - Instagram Engagement: All You Need to Know Part II - YouTube Now Supports Vertical Video Part III - Common Reasons Why Influence Marketing Campaigns Fail [19659010] 5 words Brian : Hello everyone! I am Brian Peters and here is the science of social media, a podcast of Buffer. Your weekly sandbox for articles on social media, ideas, experimentation…

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