The most vital SEO strategy I've learned from a Google employee

The most vital SEO strategy I've learned from a Google employee


  google

I do not think I'm the best SEO available. And I am not the best known SEO.

But when you do SEO as long as I've done it, you finally meet most of the space actors.

And over the years, I have met a lot of Google employees. Some of them held high positions, others did not.

Of all the Google employees I met, none of them said anything that should not be made public. And I have never put anyone in a position that could compromise their work.

But what was crazy, is that the SEO tips that I received in August 2015 from a Google employee have changed my life. [19659003] And what's even more crazy is that the advice I received that day is probably known to almost all SEOs, but I bet that less than 0.01% of SEOs use this strategy .

Shared knowledge that was readily available on all major search blogs, but I was too lazy to implement what I already knew.

So what did I learn?

Well, before you start, results from this unique SEO tactic. The reason I am doing this is that if I simply share the tactics with you, most of you will ignore it as I did it.

But if I share the statistics with you first, I hope you will be more open to implementing what I am about to teach you.

Here are my traffic statistics from August 2015 for NeilPatel.com:

 august 2015 traffic

And here are my traffic statistics months after learning this new strategy:

 Growth Traffic

As you can see in the picture above, my traffic has increased. I went from about 100,493 unique visitors per month to 144,196 visitors. Not too bad.

But here's the thing … my traffic has naturally increased because of all my other marketing efforts. And I did not even start implementing what I learned from Google until November 28, 2015.

And the results did not show up right away. It took more than a year before I really started to see growth. But once I reached the 21-month mark, things really started to skyrocket.

So what was the big lesson?

Well, you may be able to realize that by looking at the screen shots below. What is the big difference in the screen shots below?

Here is the first extract of NeilPatel.com:

neil patel traffic regions

And here is an excerpt from the blog KISSmetrics (which I now own blog about it another day):

 regions kissmetrics

And here's the one from my old blog, Quick Sprout:

 Quick Sprouting Traffic Regions

What's the big difference between them?

The three blogs are about marketing. The content is similar … so what's the difference?

KISSmetrics and Quick Sprout generate their traffic from the same regions. But NeilPatel.com, on the other hand, generates traffic from regions such as Brazil, Spain and Germany with a higher percentage .

So, why?

Google told me to go in multiple languages ​​

It's hard to rank on Google.

No matter how many messages I write on SEO, most of you will not rank well as it takes a lot of time and countless hours of work (or even l & # 39; money).

But as my friend from Google once told me …

There is already a lot of content in English, but not enough in other languages, even though the majority of people of this world I do not speak English.

In other words, you must translate your content .

On November 28, 2015, I published my first article in Portuguese (if you click on the link, there is a good one if it allows you to stay on the English site, you may need to click on the flag next to the Neil Patel logo and select Brazil after clicking on the link [1 9659003] Fast forward and today, 4,806 blog posts are published on NeilPatel.com, including 1,265 in Portuguese, 650 in German and 721 in Spanish

I am slowly starting to search for other languages ​​because the strategy is work Here are my traffic statistics in the last 31 days in Brazil:

 neil patel brazil [19659002] And here are the statistics for the German: </p>
<p>  <img src=

And Neil patel spanish:

 neil patel spanish

It takes time to do well in each region when you locate the content, but it's worth it because there's no literally no competition.

Seriously, no competition !! !

And I know what you think … in many of these countries, people do not have as much money, so the traffic is useless and will not convert .

think then let me be the first to tell you that are far away!

We must look beyond the English!

Let's look at the most popular languages ​​in the world:

 languages ​​

Now let's look at the most populous countries:

 country

And finally, l and look at GDP by country :

 gdp

The data show that the majority of the world does not live in the United States, the United Kingdom, Canada or Australia.

Not only are there a lot of people in regions like Brazil, but their GDP is not too bad. And yes, there is not as much money to be made in Brazil as there is in the United States … but in the United States, there are a lot of competitors .

In Brazil, it is much easier to dominate, which means that you can probably earn as much money in Brazil as in the United States

To give you an idea, when my agency advertising has spread to Brazil, income in less than 12 months where I can not even speak a word of Portuguese .

Well, technically, it's a lie. I know enough Portuguese to order water and tell the waiter that I do not want salt on my food 1965

Think of it like that, we were able to grow when only 3% of Brazilians speak English. This means that I had little involvement, and we are still doing well. They continue to invest in areas like India, though they continue to lose them. They even announced how they will unlock an additional $ 2 billion.

If you want to grow fast like Amazon, you have to start seeing big.

And the international expansion should be one of these big companies.

Even if you are not able to service some of these areas, what is the problem in spending money to first create the brand and traffic of your business in these areas? ? You will then be worried about the monetization afterwards.

But it's better to hurry … time is running out.

As in the Wild West

On one of my trips to Brazil, meet with Andre Esteves. The meeting was supposed to last only one hour, but it lasted almost 3 hours, which is very long considering its value of 2 billion dollars.

 andre esteves

of our personal life, he convinced me to stop investing in hedge funds and put all my money back on the Web … and above all – he explained that areas like Brazil are the Far West . 19659003] But he did not think so negatively. The opposite is true.

Instead, he simply explained how regions like Brazil have little or no competition and are developing rapidly. Those who are patient will earn a lot of money in the long run. He was on the alert!

That's why Google, Facebook, Apple, Amazon and Microsoft are focusing on internationalization. They all know that you can not build a huge business if you focus solely on the English market.

To give you an idea of ​​the energy spent by these companies for globalization, one of my friends Microsoft (who is cadre)

If everyone in China stopped hacking products Microsoft and paid them instead, that would add about $ 138 billion to their market capitalization (according to him).

It's crazy!

Of course, if they stopped hacking, not everyone would pay for their products. But that just shows how much Microsoft is going to make more money in China.

There is even a ton of money to be made for you. Just be ready to bet.

You have already seen my traffic statistics and you know that I grow up quickly abroad. I do not monetize enough in these areas and this will change over time.

But I did the internationalization years ago, and I continue to increase the amount I spend each year.

I did better in Brazil than in Germany and on all Spanish markets. It's not because I started following Brazil first because I had people in Brazil from day one.

It took me a long time to add people from these areas to the team. If you do not speak the language and do not understand the culture, you will not succeed, no matter how good your marketing is.

This was the biggest lesson I learned.

The second lesson I learned is that translating your content is not enough.

Even if you adapt the content to the region by adjusting everything, you will still not succeed because The region may be looking for something else.

For example, in the United States, companies ask me to write more advanced marketing content. In contrast, in some parts of Latin America, people are trying to learn the basics of online marketing.

For this reason, my team had to start creating new content only for regions like Brazil.

 brazil content

As you can see on the screenshot above, the most popular element written for Brazil was not a translation (c & rsquo; # 2 is the number 2, the number 1 is a tool).

I rank second (behind Wikipedia) and before the YouTube results for the popular search term portfolio:

 portfolio

And this picture also leads me to my last point You really need to build a brand in each region or you will not do well.

I speak at more conferences in Brazil than in Germany or in any Spanish country.

Although people believe that there is not much money to be won from Brazil, I am paid $ 25,000 to $ 50,000 for an hour of conversation each time that I travel by plane.

Eventually, I learned better ways to develop my brand internationally.

I bought the Ubersuggest tool for $ 120,000 because it generates a lot of traffic from different parts of the world. Now I'm improving the tool and expanding its features by betting that in the long run it will bring me even more traffic and awareness.

Conclusion

I know that the advice my Google friend gave me was not rocket science, but good

We tend to forget and even ignore the things that are directly watching us .

We all know that most of the world does not speak English, but we focus all our marketing efforts on the English market.

If I started again, I would not create a website in English. Instead, I would choose a region in Europe, such as France or Germany, where it is not as competitive and where its currency is worth more than the dollar.

Not only would I see it faster, but I would earn more money because there would not be as much competition.

And yes, it took me a while to see results, but since then I have done a lot more experiments and if I had to do it again, I would:

  • Create region-separated sites – it is easier to classify a localized site hosted in this country than to rank a global site. If you already have a strong domain authority like me, do not use subfolders, you'd better use subdomains (I was wrong). To give you an idea, when we create new sites with their own domain, region-specific, we can usually reach the top of page 1 within 3-4 months .
  • hreflang correctly – there are many ways to use hreflang tags. If you are not familiar with what they are, in essence, it tells Google which pages are focusing on which regions. What's tricky with hreflang tags, is that you can focus on a specific region or language (or both). You must make sure you choose the right one.
  • Buy rather than create – if you really want to grow quickly, just buy sites in this area that do not earn much money and then correct them. This is the fastest way to develop.

And I'll leave you one last thought …

Google does not penalize you for duplicate content. The translation of your content and the use of hreflang will not penalize you.

Now, if you use machine translation software and your translations are poorly made, your user measures are likely to suffer and you risk more Google penalty Translate your content manually.

Will you Globalize?

The publication of the most vital SEO strategy I've learned from a Google employee first appeared on Neil Patel.

Leave a Reply