ultimate-guide-internet-things-iot .If you’re like me, you’re probably analyzing your brain by trying to remember the information from an article you read about smart homes two or three years ago … and your arm is probably getting tired.

I understood.The Internet of Things (IoT) was so difficult to understand that I found myself thinking that the Internet of Things (IoT) is “here,” but what about exactly?

And how does it affect my life?

Let’s take a look at what IoT is, how it will change the future and how you can use it for your business.

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Your Apple Watch? This is part of the IoT. Google Home? Yeah, it’s an IoT device too. Heck, the entire city of Barcelona is composed of IoT devices. In recent years, IoT has quietly conquered the world and is not slowing down anytime soon. In fact, by 2020, 31 billion devices will be connected to the Internet of Things. To put things in perspective, there are more than three IoT devices for every person on earth.

iot devices

IoT Devices

So we have a general idea of ​​what IoT devices are – you are currently using them one to read this article. But phones and computers are only a small part of the IoT.

IoT devices include everything that can connect to the Internet to send and receive data.

And it turns out that almost everything can be connected this way.

There are IoT coffee machines that emit alerts when you run out of coffee. The beds connected to the IoT monitor your sleep and adjust the temperature to optimize your sleep patterns.

The most practical applications of IoT include connected cars that can drive and update themselves, as well as Amazon‘s dashboard buttons allowing customers to order daily products such as Replenishment Dash goes one step further by allowing products to rearrange automatically when a sensor records that consumables are low.

When expanding a market is as simple as clicking a button, it’s not hard to see how companies will start to embrace this new level of connectivity.


Department stores like Macy’s use iBeacons in store to send customers rewards and targeted experiences such as celebrity dating and the Black Friday. Tags are small Bluetooth transmitters that connect to the corresponding applications installed on connected devices such as iPhones or iPads. IBeacon technology enables businesses to have multichannel communications with their customers – to reach them wherever they are. It also allows businesses to connect to a mass audience. Before iBeacons, individual sales associates should inform each customer of a promotion, leaving room for error. With iBeacons, anyone entering a store with this store’s app can receive an alert.

Let’s say that you own a small business, can you still benefit from the Internet of Things? In fact, you can already benefit from it. If you use Square to accept payments, you use an IoT device. Since 2014, the famous credit card processing company connects and shares its data via the Internet, facilitating the payment of small businesses.

According to Forbes, only 18% of small businesses and 13% of small businesses considered IoT as a priority in 2015. However, many SMEs are already reaping the benefits of this technology.

Quansett Nurseries in Westport, Massachusetts, grows microgreens for sale at restaurants all year round. As all vegetables require different microclimates, the nursery installs sensors throughout the greenhouse so that farmers can remotely control factors such as humidity, temperature, and hydration. The system also automatically adjusts the climate when it detects that one of the elements is off. The IoT allows Quansett Nurseries to provide the best possible products throughout the year and reduce waste.

Platforms of the Internet of Things

For these connected devices to exist, one must first create them.

And to create an IoT device, you need an IoT platform.

IoT platforms allow developers to manage applications that they create, store, share, and analyze data.

Think about iOS and Android platforms. IOS and Android platforms allow developers to build applications faster and cheaper by providing the underlying technology to solve a specific problem or need.

For example, the basic technology that underlies the optimization of connected HVAC systems to reduce heating costs is the same, whether a developer uses it for a small apartment or office building 50 floors. However, unlike smartphone apps, developers can choose from hundreds of IoT platforms.

Amazon, Google and IBM are some of the leading platform providers, but countless others offer different solutions for specific needs.

IoT Applications by Industry

All of these IoT devices and platforms around us accomplish a wide range of tasks that go far beyond the simple reorganization of coffee capsules. According to Forbes, 84% of expanding IoT applications will be dominated by a few key industries: Smart Cities (26%), Industrial IoT (24%), Connected Health (20%) and Smart Homes (14%).


 lot applications by Industry

Home and Security

This first category strikes home … because it concerns your home. A few years ago, 83million smart home appliances were delivered to consumers. By 2020, this number will reach 193 million new devices a year.

Although every area of ​​IoT seems to be growing rapidly, the IoT devices in our homes are among the most outstanding.

A world where your home can talk to you and make decisions? Yes, it’s already a thing. The devices currently connected to the interior of homes include the usual suspects such as lights that you can control with your smartphone, as well as more advanced options such as smart refrigerators that allow you to reorder foods from the  39, integrated interfaces. popular and well-known smart home appliances, with more than 10 million new appliances delivered in 2017 alone.

Alexa can perform a wide variety of tasks, such as calling an Uber, reading a recipe and, of course, instantly ordering articles on Amazon. Affordable smart devices such as Alexa, Google Home and Apple HomePod help make IoT technology accessible to a wide audience and allow more people to become familiar with creating connected objects in their personal spaces..

Once again, Amazon leads the way with its Amazon Key service.

Using a compatible smart lock and Amazon’s cloud camera, couriers can scan the barcode of their package to unlock the door and drop it inside your home. When the door opens, the camera starts recording and sends a video confirming delivery to the owner.

It may sound scary, but consumers have found this technology so useful that Amazon has already deployed it in 37 cities.

Smart security features are not only good for consumers; they are also beneficial for businesses.

By placing your products directly in the safety of cars or consumer homes, companies can avoid uncomfortable customer service calls about stolen or damaged packages, and customers get their packages on time. It’s a win-win situation.

electrical appliances information


Okay, we briefly talked about the impact of smart appliances on your home.

Smart lamps, such as the Philips Hue bulb, and smart thermostats allow users to remotely control their heating, cooling and lighting. And while these technical gadgets may seem great, they can have a significant impact on homes and businesses.

Connected lights can help homeowners save on energy costs by automatically turning off lights. Smart thermostats work the same way by automatically adjusting the temperature to reduce heating and cooling costs.

Consider this: When you enter your home, you automatically turn on the lights, adjust the temperature, and continue your business. Now, what happens when you leave for the weekend? I’m sure you sometimes forget to adjust your energy settings. So what? Your energy bill could go up a bit this month, but it’s nothing.

Now imagine the same scenario in a multi-storey office building. The cost of energy no longer seems so minimal, right? Intelligent energy devices can automatically combat unnecessary energy consumption to increase savings.

And the benefits do not stop there. IoT devices can collect energy data at a granular level, allowing business owners and homeowners to easily identify problems and plan for the future.

IoT Healthcare

Outside the home, IoT begins to revolutionize the health and health surveillance industries.

Hospitals are already able to remotely monitor the health status of their patients and collect data using connected medical devices such as insulin pumps and cardiac monitors. This allows the doctors to detect the first signs of problems and to take preventive measures.

Even within hospitals, connected devices help staff manage resources and space more efficiently.

In some cases, it can literally save a life. Sensors on hospital beds that indicate when and where beds are open reduce waiting times until four o’clock. And critical equipment monitoring prevents vital equipment from breaking down when necessary.

Apart from the ER, connected activity trackers such as Fitbits allow athletes of all types to track their performance and progress.

If you’re like me and you plan to walk a quarter mile between your car and your office, you can track and record all those precious steps.

Seriously, connected fitness trackers are so useful that even insurance companies encourage their customers to wear them. Aetna has recently started giving its employees Apple watches to track their health and fitness goals, but they can soon distribute them to all of their eligible customers.



Imagine a world where there is always Wi-Fi. With the Internet of Things, this world can be a reality.

Technology is increasingly influencing urban planning and design to make cities smarter – or smarter, as we like to say in Boston.

The adoption of IoT by smart cities is also becoming more important for a larger part of the population. Every week, 1.3 million people move to cities. This type of mass migration can weigh heavily on the infrastructure of a city.

By developing information and communication technologies or ICT infrastructure and by sharing data via connected devices, cities can solve some problems.

growth. In smart cities, sensors embedded in roads that detect traffic volumes and adjust streetlights accordingly reduce travel times. Once you arrive at the office, other sensors send the location of all available parking spaces nearby directly to your GPS.

Smart cities are pristine because garbage cans and smart garbage trucks automatically compact waste.

The structural integrity of bridges, tunnels and buildings can be monitored in real time to avoid disasters.

All this technology is closer than you think. London, New York, Philadelphia and Kansas City are just a few of the many cities that have appointed technology leaders to pursue smart city technology.

San Diego is already installing 3,200 roadside sensors and could add 3,000 additional sensors to help manage traffic and parking. Connected bins are present in many cities, including Boston and Pasadena.

We may still be waiting for flying cars, but free Wi-Fi in Seoul, Tel Aviv and Helsinki is a definite plus while we wait.



Smart roads. Smart parking Sounds good, does not it? Now imagine that you drive on these smart roads and park in these smart places in a new smart car. In two years, experts predict that 250 million smart cars will be on the roads. 10 million of these cars will drive themselves. And this is only the beginning

Imagine if they were life-size and filled with millions of dollars in consumer goods and commodities.

Rolls-Royce is currently working on remotely operated drones operated from a central hub.

They predict that the first fully autonomous ship will leave in 2020.

And who can forget the famous Amazon drone delivery service? Amazon’s Prime Air promises to deliver small parcels in 30 minutes or less via autonomous air vehicles.

With the Internet of Things, the drone can use connected sensors to detect potential hazards both on the ground and in flight.

Although this method of delivery has only been tested on a small scale in England, it has the potential to reach millions of consumers, allowing users to ship and receive products. safely.

You may think that all this looks cool, but is it really necessary? Smart transportation does not just include autonomous cars and drones, sensors inside aircraft can alert maintenance crews of any problem, GPS applications can help you reach your destination safely and securely.

Car sharing programs allow you to access a vehicle one. IoT revolutionizes the way human and physical goods go from point A to B.


While intelligent transportation is revolutionizing the way goods reach customers, smart manufacturing is revolutionizing the way goods and services are produced.

followed by these goods. Industrial IoT or IIoT, although less attractive than smart lights and cars, is one of IoT’s most successful applications.

According to a survey TATA Consultancy and Business Insider, “manufacturers using IoT solutions in 2014 average revenue increase of 28.5% between 2013 and 2014”.

This is a pretty substantial growth.

IIoT allows companies to quickly and accurately track their goods. According to Forbes, “the new RFID and GPS sensors can track products from one floor to another.

” Retailers can now collect data on the transit time of a package, the state in which it arrived, and even its storage temperature – It’s easier for companies to deliver their products on time and in perfect condition.

The Evolution of the Internet of Things (IoT)

For Customers

Up to now, the future of the Internet of Things is exciting . Cities are cleaner and more efficient, you save money on your electricity bill and you never miss any essentials. But what does this mean for business owners? We will get there in a minute, but first, let’s talk about what the adoption of IoT means for customers.

The biggest thing that IoT will change for consumers is their experience with customer service representatives. Businesses, not customers, will begin to initiate interactions with customer service and these exchanges will often begin even before a problem occurs. Essentially, customer service will shift from the responsive model to the preventive model.

For example, Michelin truck tire sensors allow the company to monitor tread wear and pressure

When customers come in contact with companies to solve a problem, IoT will also allow customer service representatives to contact a mine of information. Instead of describing your problem, you can go directly to resolution with the information sent to the manufacturer from your connected device.

With this data, the customer service will be ready to quickly identify the source of the problem and guide you through a solution or replace it.

The impact of IoT on customer service goes far beyond simple problem solving. For example, Diageo used bottles of IoT whiskey to allow people to send personalized messages to their fathers on Father’s Day.

In 2013, Disney launched one of the most impressive cases With this program, the park now provides a MagicBand bracelet connected to each guest.

Once the guests enter the park, their connected bracelet allows Disney to guide them to attractions with shorter lines, find them where they need help, unlock their room.

hotel and shopping. With access to more data, there are even more opportunities to enhance MagicBands. Disney characters can use group data to greet guests by name, guests who get stuck in long queues can automatically receive restaurant tickets and photos taken by connected cameras can be sent each day.

In a world where IoT is increasingly integrated with consumer experiences, this level of service will become the new standard.

It does not need to be intimidating. SMEs can experiment with the implementation of low-cost and low-risk Internet of Things to determine the best use of technology for their business.

IoT can be as simple as attaching an external sensor to a package to track its shipment or set aside a small portion of the funds to invest in experiments with IoT.

Dedicate a small, separate team to explore new types of innovation.

By separating this team from day-to-day operations, they will be able to focus on using IoT to solve larger problems rather than day-to-day problems.

Companies that use IoT to reduce friction in their customer experience will enjoy the greatest benefits as adoption proceeds.

Supply chain management

Internally, connected devices improve the operational efficiency of processes and eliminate or improve them. By converting the physical world into digital data, IoT makes it possible to measure and manage each step.

In the short term, this may result in staff reductions in less productive areas or increases in staff to support the implementation of IoT in the company.

Once the IoT built into the daily process of a business facilitator for monitoring and improving operations.

Manual data collection is slow and inefficient, but connected devices allow for ongoing information collection and analysis, allowing employees to focus on more strategic and impactful tasks.

In one example, Shimane Fujitsu, one of the leading manufacturers of laptops and tablets, used IoT tracking technology to reduce lead times by 20% and reduce shipping costs by 30%.

This optimization allowed their employees to work on new projects.

Opportunity  alternative business models

The widespread adoption of the Internet of Things will also create entirely new opportunities for savvy businesses. John Rossman, former executive of Amazon, discusses several options in his book The Amazon Way on IoT .

Based on what he observed, we believe there are three main options for small and medium-sized businesses to adjust their current business model with IoT.

These include creating a business platform, moving to a results-oriented model or using data as your business.

Some companies, but not all, will be able to create their own platforms with the help of IoT.

While this option may not be suitable for all businesses, companies with the broad reach and infrastructure to support an IoT platform can turn their investment into an entirely new business.

Amazon’s Alexa platform is one of the best examples of this approach with more than 15,000 third-party skills already available.

With new data collected on IoT, some companies may want to move to a results-based model. For example, Progressive introduced Progressive Snapshot, a program that uses a removable sensor connected to customers’ vehicles to track their driving and adjust their insurance rates accordingly.

Customers are increasingly accustomed to paying for results instead of a fixed price for a product or service, and it’s not hard to understand why.

For progressive customers, the company’s experience with IoT has generated more than $ 600 million in insurance rebates.

Each IoT application produces volumes of information and, like user data from social networks, it is already creating new markets for sellers. the buyers.

Companies that can successfully manage customer data from their IoT devices can sell this information to other marketers and research organizations.

According to Rossman, 10% of companies will soon have entire departments dedicated to selling and trading user data collected over the Internet. And some people are concerned …

IoT Security

Well, now we have discovered the real hidden gem of the Internet of Things: data. Imagine what marketers and businesses could do with all this new data.

Although the IoT is extremely useful, it is not without luggage.

Data security in the era of IoT is more crucial than ever.

Although the mountain of consumer data is useful to businesses and governments looking to help their customers and their citizens, it is also useful for malicious groups looking to disrupt the system. In 2015, hackers used an unprecedented cyber-attack to shut down the electricity grid in western Ukraine, leaving more than 230,000 people without electricity or heat.

As more infrastructure and consumer goods are connected to the Internet, they are also becoming vulnerable to this type of cyberattack.

According to a report by the FTC, fewer than 10,000 smart homes can produce more than 150,000,000 pieces of data. These points represent more opportunities for hackers to enter a system and steal customer information. As a result of disastrous incidents like the Equifax breach in 2017, companies have been striving to maintain consumer confidence by adding additional safeguards and security measures. However, the rapid pace of evolution and implementation of IoT makes monitoring difficult.

Currently, no foolproof solution exists to secure IoT devices.

Government regulators are still catching up on technology, which means that some IoT products are not fully secure. For now, this means that businesses and consumers must make safety their priority.

For consumers, the benefits of more secure IoT devices are pretty obvious, but companies that prioritize IoT security will likely benefit in the long run by avoiding damaging lawsuits and public relations disasters.

As a first step, the Ministry of Justice recommends that IoT devices implement secure password practices and that users retain the firmware of their devices to protect them from cyber attacks.


we can say that the Internet of Things has arrived and that it is here to stay.

And with the rise of the IoT, comes a data attack. Connected communities will have the luxury of total convenience and customization, as well as access to massive amounts of data. This data will allow businesses and consumers to engage proactively rather than react.

Although these data have a significant impact on marketing as we know it, they will also require unprecedented security. Without proper protection in place, individuals or entire infrastructure could be at risk.



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