Have you ever ordered an article online?
Given the fact that 1.66 billion people in the world shopped online last year, you have a good chance of answering “yes” to this question.
Whether you know it or not, you used a web form when you placed your order online. . Web forms are not only necessary to receive the information, goods and services that you interact with or buy from, but they are also essential for the companies that create and integrate them into their sites.
Without web forms, marketers would have trouble getting information about potential customers and tracking data about purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that does not have at least a Web form on its site.
Marketers use web forms (contact forms, surveys, shipping forms, registration forms and questionnaires, etc.) for a variety of reasons: finalizing an order, tracking personal information a customer or collect information about potential customers. Web forms also help businesses increase the number of conversions by guiding potential customers throughout the lead flow process.
This occurs when a person visits your site and submits his information in exchange for something (such as a product, service or free trial). Once a web form is submitted by a prospect, it is then sent to a server for processing.
The length, format, content type, and appearance of Web forms vary. They simply need to meet the needs of your business and help you gather the information you want from your prospects. It also means that there is no single way to create a web form. We will review several tools and software that will help you create your forms later, but we will first explain why you need to create web forms.
Why create web forms?
Web forms allow you to collect forms. and manage information easily and efficiently. They are directly integrated into your website, allowing prospects to easily provide their information. Once a manager fills out a form on your website, his information is stored until it is ready for analysis. Web forms are essential tools to enable businesses to get the information they need from their potential customers.
Use Cases of Web Forms
There are several cases of use of web forms. There are web forms that allow you to collect contact information, shipping information, investigate your customers, and more. They can really be used to easily get all the information you need and keep it for analysis or manage it as you see fit.
We will talk about the different types of web forms below, which will give you a better idea of the specific use cases and forms that would be best suited in some cases.
How to Create a Web Form
Let’s discuss creating a web form. By following the steps below, think about the information you really need from you. If your web form does not make sense to your prospects (if it’s complicated or requires too much information), potential prospects may lose interest and leave your site. Determine the value of the offer at the end of the form and adjust your web form accordingly.
Creating a web form begins by determining the purpose.
Clearly Define the Purpose of Your Form
It is essential to set the goal of your web form is clear. Your prospects must know exactly what your web form is for and why they fill it. Here are some ways to do it:
Include Simple Headers
By including simple headers, your potential interests will know exactly how to fill out your form. Headers help to avoid confusion and ensure your prospects spend the minimum amount of time on your form. “Contact Us”, “First Name” and “Preferred Contact Method” are examples of simple headers.
Provide clear instructions
Clearly communicate the information you need to your tracks while using as few words as possible. At the top of your form, add a sentence or two explaining what you are going to ask your potential customers. You can also include a short statement explaining why your information should remain transparent with your leads.
Consider the appearance of your form
Keeping your form clean and organized, you also provide your leads with a simple end-to-end experience. No one wants to waste time reading long paragraphs of information just to find what they are looking for. In addition, the cluttered text just looks unprofessional. In a few seconds, your potential customers will know if you have taken the time to create your form thoughtfully.
Why should you improve the usability of Web forms?
- You create a simple transaction.
- You build a climate of trust.
- You seem more professional.
- You increase the number of conversions.
By specifying the purpose of your web form, your visitors will know exactly which form they must fill out and why specific questions are asked. Whether it’s a shipping form, a registration form, a survey or a questionnaire, you want that the experience of your visitor is easy .
You must always indicate the purpose of your form fields. They could say something like, “This web form will be used to get more information about you so that we can tailor the content of our newsletter to your context, your experiences and your interests. By making sure the purpose of your web form is clear, you develop credibility and trust between your business and lead.
When you visit the website of another company designed to shout “customer first,” you will probably feel that the company is professional and thoughtful. The same goes for web forms. Exposing the purpose of your web form avoids confusion, shows that you are an avant-garde company and tells you that you are concerned about the experience of your visitors on your site.
Increasing the usability of web forms and creating a positive global web form. user experience, your business will experience more conversions. By simply making your form easy to use, clear and enjoyable to watch, your prospects will want to complement it and become a customer. Solving minor issues related to the user experience helps companies improve their conversion rate by 75%.
By improving the usability of your web form and giving priority to the design and context of it, you will improve the user experience and excite visitors to the website. You also want to fill out your form and convert it.
Choose your web form type
The purpose of your web form is to indicate which type you should use, as well as the questions to ask and how you should format your answers.
Here are some types of web forms to consider. (We will soon examine examples of each of these types of web forms.)
Contact forms are used to allow potential customers to ask a question to your company, to share with you his concern or even explain his need for repayment. These web forms typically contain fields in which potential contacts must provide their name, contact information, and order number. They may also have a drop down field or a text entry box for leads explaining the reason for their contact and their preferred contact method.
Track Generation Form
These web forms convert visitors to your website into tracks. They usually require personal information, such as a name, a company, an email address, a phone number and sometimes a user name and password for subsequent visits to the site. site.
Order forms do exactly what you expect from them. do – they allow visitors to your website to place orders. They also offer customers a way to pay for items and send them directly the products they ordered (or to anyone). The order forms are detailed because they often require a credit card, shipping and billing information, as well as your contact information.
An online registration form is similar to the two forms listed above but is used for different purposes. . A manager would fill out a registration form if he wanted to subscribe to your service. This is common on sites such as Craigslist, Ebates and eBay. If a prospect was looking to list an item on one of these sites, he would fill out a registration form to create an account and then send it.
Web survey forms may include several choices, to be completed. -the blank and long answers. They are used to find out more about your customers’ experiences with your products and services. They also help you improve future interactions with your customers, as well as inform your customers of ways your business can help them.
Integrate your form fields
Think about the answers you need when you start creating. your form fields. Starting with the answers you need, you’ll be able to determine how to label the fields on your form, what questions to ask, and what types of fields you really need your visitors to fill out. Regardless of what you ask your visitors, you should always ask for their basic contact information (such as name and e-mail address) to be able to identify individual submissions.
The form fields of a software like HubSpot are predefined, which means that you already have several. created options to choose from and add to your form. In HubSpot, drag-and-drop features make it easy to create your form as you want. Once you have determined the type of form you want, review the predefined form fields and start creating your form.
If you ask questions that require detailed answers to your main question, you can create input fields for short or long text that accept a sentence up to a paragraph or two. There are also several other types of field input that you can include in your forms, such as multiple choice menus, drop-down menus, checkboxes, option buttons, and more.
Embed your web form into your website
Once you’ve created. your web form, it’s time to embed it on your website. Here’s how visitors to your website will access your form. Start by determining where you want your form to be located on your website.
Determine where to insert your form
. Decide which page on your website should include the web form. For example, do you want the recording of your email to be at the bottom of your main landing page? If you have a contact form, is there a page on your website intended only for visitors who wish to contact you? And if someone buys an article, do you have your web forms in an order that makes sense (first mailing, then billing and payment)?
How to integrate your form
To integrate your form, programs such as HubSpot simply ask you to copy and paste the code the form in the desired location on your site. When web forms are integrated and published, website visitors can begin the process of completion and submission. You will then begin to receive data about your potential customers that will be crucial to maintaining a healthy business.
If you use a website creator or an external website, you can still integrate your HubSpot form builder code with source code for your site (the code collection used to create your website)
How to secure your web form
Data protection has become a top priority for businesses and consumers. A secure web form to protect the data of your prospects will generate more submissions. With HubSpot’s Form Builder, it’s easy to create a secure form for your business and potential customers.
The form generator prevents spam submissions from following a validation process for email addresses. This ensures that only real email addresses can be submitted in your web forms. HubSpot also allows users to add CAPTCHA, questions asked at the end of a form and requiring users to confirm that they are not a robot. These act as a second layer of protection against spam.
Finally, HubSpot allows you to block specific email providers and domains that you determine. no need to receive submissions from.
Test Your Web Form And Analyze Your Results
Once you have created your web form and you have it embedded on your website, make sure it works! Think of things from your visitors’ point of view. Do they have enough space to answer a question in the short text entry field? If this is not the case, try switching to the long text input field and see how their answers change.
If visitors to your website send you the same comments over and over again, try changing the form or adding different fields to improve the experience of your site. tracks. Your customers and prospects should be your top priority for all all your marketing tactics, including your web forms.
If you set up email notifications on your web form creator software, you need to make sure that they work as well. You can do this by going to the web form of your website, completing it as a lead role and making sure you receive an e-mail notification about the form to be completed. If that does not work, try configuring the email notification again.
Congratulations! You have just completed the creation of your web form. Now let’s take a look at some design tips that will enhance the user experience of your web form.
Tips for Web Form Design
When creating and revising your web form, consider some of the following design tips that will make your form easier. to use, effective and useful for both your business and your prospects.
Keeping your web form as direct as possible, you optimize the experience of your prospects. You will also avoid any possible confusion. To be more direct, you can create a web form header, use clear form field titles, put your web form in a meaningful place, and delete non-essential labels.
Using Correct Form Fields
Using Form fields that make sense for your tracks and provide you with the answers you are looking for. If your prospects need to give you paragraph-format information, include long text entry fields. If they only need to write a few words or a sentence, include short entry fields. Use checkboxes or radio buttons for multiple-choice questions, and for questions that may have multiple answers.
Using Input Constraints
Consider using input constraints for specific form fields. For example, if you know that you only need one sentence in the short-entry form field, add a constraint that ensures that your potential interest can only provide one. This will save time for your leader and the form reviewer.
Add a Submit Form button
By adding a “Submit” button to the form, visitors to your website will be able to fill out the web form and send it to the server without any hesitation or confusion. It will also give them confidence that you and your colleagues will receive their submission and listen to everything they have to say.
Organize Your Form
If you have a long and detailed Web form, make it easy. to read and complete for your prospects by keeping everything in a column. The only time you want to keep the form fields on the same line is useful for the reader. For example, keep information such as date (day, month, and year) on one line. Keeping all other form fields in one column will prevent your main paper from being submerged or bombarded with questions.
Make Your Form Attractive
As mentioned earlier, appearance counts for all your marketing content. . Did you know that it takes an average of 50 milliseconds for a website visitor to view the landing page of your website and determine whether or not he wants to stay there?
First impressions of the web form also matter. Mark your forms to make them professional from the moment a lead arises on your page. They must match the aesthetics of your business to ensure consistency and promote a neat appearance. Take into account the colors, the font and the size of the text, as well as the layout. Make sure things stay clean and organized so that your potential customers have a positive experience.
Use Smart Fields
Imagine that you already have an account on one website and that you fill out another form on this same site. If this form field asks you the same questions as a previous web form, do not you feel like a waste of time?
Smart fields are an excellent feature to prevent your prospects from having to do unnecessary tasks. job. HubSpot uses smart fields to remove form fields previously sent by a customer or prospect. Smart Fields give your business and website a more professional look by providing a smooth process for potential customers and eliminating the frustration of providing the same information multiple times.
Using Smart Defaults
Have you ever started to complete a website? form that automatically populates your postal code based on your current location? This is a smart defect. This feature also speeds up the process of populating the web form and creates a seamless user experience.
Include Error Messages
When a prospect fills out your web form, you must tell him whether or not he does it correctly. Include error messages if they accidentally give you a non-existent area code, add their state to the “City” field, or exceed the character limit.
Again, not only does this save you time, but it also saves you time. Keep things simple when you need to review the submitted content. The HubSpot Form Builder does this and even gives prospect suggestions based on the information that it has submitted.
Explain why you are requesting specific content
] Imagine filling out a web form on another company’s website and that you notice a question asking for information about your credit card … but you do not buy anything. You might find yourself thinking, “Well, it’s summary …” or “Will I have to pay something without even knowing it?”
This is an easy way to lose an advance or compromise your credibility.
To avoid this, include in your web form information explaining why you are requesting specific information. By anticipating the questions your prospects may have, you will be professional, thoughtful and customer-oriented.
Sample Web Forms
Examples are a great way to get inspired and improve your own marketing practices. Here are some examples illustrating each of the five categories of web forms mentioned above.
Sun Bum’s Contact Form
Sun Bum has a contact form on his website that enhances the # 39, user experience. The form is on a contact page. The web form looks clean and organized, and the form fields make sense for the purposes of the form. Users can select the reason they contact Sun Bum, how they want to be contacted by the company, provide their contact information and write to the company a message (in a long text entry form field).
Sun Bum even has a unique name for their contact form, “Ask the Bum”, which merges with their brand and echoes with users. The send button, or the “Ask the bum” button, is easy to see and reminds users that they interact with a company with personality.
Help Scout Lead Generation Form
Help Scout provides a lead generation form on its website that allows leads to quickly create an account. The web form has a header indicating the content of the form and requiring only some personal information (company, name and professional email address) to create an account.
This Web Help Scout form has a nice layout for users and keeps all the fields contained in a zone. The layout of the form fields also makes sense: the first and last name fields of the prospect are side by side and the others are in the form of columns, which helps visitors navigate the form step by step.  Starbucks Order Form
Starbucks Offers two online orders. Web forms that customers fill out when they send a gift card. The first web form presents the chosen gift card and includes a push button, a few fill in the blank fields of the short text entry form and a calendar to select the date on which the gift card must be delivered.
Once this information is provided, customers are redirected to a second page with a detailed order form. This includes form fields in a single column (with the exception of date fields that make more sense to be placed next to each other) and ask for the shipping and billing information of the customer.
The use of multiple web forms allows customers to receive things one step at a time. They are simple, have a clear header and explain why Starbucks needs some information such as the email address of the customer and the recipient.
Airbnb registration form
When someone wants to be listed their house on Airbnb, they must first sign up for an account. Airbnb has simple web-based registration forms that excite hosts to publish their space on the site, allowing potential hosts to know how much they could earn with their ad. Who would not want to earn $ 2,622 more per month?
Airbnb supports their potential hosts via multiple web forms and allows them to follow the process at their own pace. Web forms are also visually pleasing and adapt to the style and style of the company.
WebMD Survey Form
WebMD has a symptom survey that allows web site visitors to self-diagnosis through a series of questions. The survey includes several web forms with different form fields. The final submission of the web form takes patients to a landing page that includes a possible diagnosis. Web forms are an effective way for patients to get the answers they’re looking for.
Now that we’ve looked at the different ways to create your own web forms, as well as examples from which you can learn, let’s look at some of the tools and programs that will help you create the desired forms.
Web Form Tools and Software
There are a number of online form creators and software that companies can use to obtain information from their potential customers. Some form builders are free, some require a subscription and some have features that work for different types of forms and businesses.
JotForm is an easy-to-use Web form software. It’s a free online forms creation tool that allows businesses to create and integrate their web forms, as well as receive email notifications every time a form is completed. With JotForm, anyone can create custom custom web forms in minutes.
Formstack Enables Organizations to Create Web Forms, Monitor Them, and Use Conversion Tools to Analyze Data Received Through Forms . Companies are able to mark their forms and integrate them into other applications that they can use to control their workflows (such as MailChimp, Google Sheets, PayPal or Hubspot).
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